What Goes Into Successful SEO For Melbourne Businesses?
As a local business owner, it’s important to have a strong presence in the search engines. You need to have maximum exposure in order to get your products and services out in front of your target market. This is an absolute requirement in today’s business world. You cannot ignore the Internet any longer. It’s too important to the success of your company. At Top Spot SEO Melbourne – we are all about getting you more traffic and making you more money online.
With that in mind, let’s take a look at 10 components of search engine optimization and why they are so important for Melbourne business owners.
1. Link Building (Off Page Optimization)
You may not know this, but the things happening off of your website are more important to your rankings than the things happening on the site.
As an example, the more backlinks pointing to your website around certain keyword phrases, the easier it will be for your site to rank. A good seo Melbourne specialist like Top Spot SEO knows how to manipulate the search engines to get plenty of quality backlinks pointing at your site.
2. Video Creation and Marketing
Does your seo Melbourne company promote using video? It’s the best way to get almost instant traffic going back to your website. Plus, customers want to learn more about your company and video is a great way to present your products and services. It’s also a great way for people to get to know you better.
3. On Page SEO
In order for the search engines to determine where your website belongs in the rankings, they look at a number of factors right on your website. If you do not understand search engine optimization, you need to hire an SEO Melbourne service provider that can help you with this part of Internet promotion. On Page optimization is absolutely necessary if you plan to rank highly in the search engines for specific industry related keyword phrases.
4. SEO Copywriting
If you plan to establish your company online, SEO copywriting is an absolute necessity. This fits in perfectly with On Page optimization, but it also helps you turn potential prospects into paying customers. Not only will we help you create perfectly optimized content, we will help you convert your visitors into customers.
5. Reputation Management
Unfortunately, people like to complain about things on the Internet. This can have a serious negative effect for local business owners. You may have a customer that didn’t like your product or service for one reason or another. If they complain about it online, this can seriously harm your company and put your business in jeopardy. At SEO Melbourne we will help manage your reputation so that your company looks squeaky clean and smells like a rose.
6. Lead Generation
What’s the point of establishing an Internet presence if it will not bring your business new leads? Our seo company Melbourne will help you generate as many leads as you can handle through your Internet marketing efforts. You promote your business online because you’re looking to acquire new prospects and turn them into customers. We will help you accomplish this through our patented lead generation tactics.
7. Social Media
You may not want to hear this, but social media plays a huge part in today’s business world. Your customers want to connect with you on a personal level, and the best way to do that is to establish a presence on social media by using our Melbourne seo services. You need to interact with your customers on Facebook, Twitter, Pinterest and other popular social media platforms. You have to run your business, but we can help by managing all of these accounts for you.
8. Website Rankings
High website rankings are the name of the game. Without page 1 rankings on Google, you basically have nothing. At our seo company Melbourne – Top Spot SEO – we will help you achieve first page rankings so that you’ll have the best chance at bringing new prospects and customers into the fold. We understand Google and we know what they want. We have the ability to rank your website highly in the search engines so you can take advantage of this excellent traffic source with tremendous potential.
Let’s face it. If you’re going to take the time to build an online presence, it has to convert prospects into customers. We are conversion experts and we are happy to help. We have years of experience converting Internet shoppers into paying customers, and we would like to pass our knowledge along to you. Feel free to call us if you need our help. We are always available to help those in need in of SEO services in the Melbourne area.
10. Client Acquisition/Sales
Getting eyeballs to view your website is the easy part. It’s turning those eyeballs into paying customers that can be difficult for some. We can help you put together content that will attract your target market. They will feel confident in your ability to help them, and feel compelled to purchase your products and services.
What Are The Problems With Using Cheap Search Engine Marketing Services?
If you understand the importance of getting your Melbourne website search engine optimised in your overall marketing campaign, you should not be content with simply hiring some cheap search engine marketing (SEM) services. Sure, you could save some cash finding cheap outsourcers from Asia, but you get what you pay for. Don’t complain when your website’s search ranking takes a nosedive. What’s worse is your site could get penalized by Google.
Do you know what problems you could be facing when using these unreliable services? They might be engaging in incorrect SEO practices. Backlinking to quality sites is good. But buying backlinks is against Google’s policies. Also, many of the paid backlinks may be from “free for all” or “low quality” websites, which doesn’t contribute any value to your site at all.
Another technique that they may be using is writing content specifically for the search engines by stuffing it with keywords or misspelling key terms so that the content ranks higher in search results. But the content loses its meaning and Google can flag it as a spam page or site.
Don’t be mistaken into buying one size fits all search engine marketing packages just because they seem affordable and promise fast results. Top Spot SEO Melbourne believes that every website is unique in terms of goals, needs and target audience. There’s no shortcut in website optimisation. It takes time doing in-depth study of the business, the website, the competition and the market. Implementation of tactics could take months or perhaps years to see steady positive results.
Can I Do SEO For A Short Time Then Stop?
While the initial work of site optimisation on a brand new website may be done as a one-time project, sooner or later you would realize that getting ongoing SEO maintenance is your best bet. You need it primarily to keep your website appearing on top of search engine results so that people will find your business.
Top Spot SEO can help your Melbourne website be effective in digital marketing by providing regular review and analytics of your site’s performance. Depending on the results of the ongoing analysis, changes can be continually implemented. Link building and content creation are pretty much done regularly to increase the chances of your website being found by your target audience. To ensure that you’re always headed in a positive the direction and hitting your specified goals, your SEM manager will be in-charge of giving regular reports and analytics.
You should know that it takes time before you see results from your website optimisation and SEM efforts. At Top Spot SEO, we believe you should give it at least 6 to 12 months before you start seeing seriously effective results – so clients should always have realistic expectations and be in it for the long haul. The longer you keep at it, the more the results will improve. So don’t quit too soon. If you budgeted for 2 to 3 months of work, don’t expect to see any sales generated. You’re just throwing away money. Plan for a long term internet marketing strategy so that you will see real success and positive ROI.
Can I DIY Search Engine Optimisation?
Since there are a lot of resources available on the internet regarding search engine optimisation, both free and paid, many business and website owners in Victoria would like to take on this task by themselves. While it is possible to DIY SEO, there are good reasons why it is better to seek professional services from a Melbourne SEO expert.
A person who doesn’t have a good knowledge of this process will take time learning. Professionals have dedicated their entire career to this and it’s not easy to learn the credible techniques and keeping oneself updated on what works and what doesn’t. If you DIY, it may take you forever to fully understand and achieve what you want to accomplish with your website. If your primary reason for going for the DIY route is to save money, you might also end up spending more on paid resources and tools.
Another pitfall of doing it yourself is the considerable repair that needs to be done if search engine optimisation was done erroneously. The search engines might mark your website as spam and black-list it. If you have bad links that are hindering your SERP ranking, you would need a professional that offers link cleanup services to correct the problem.
If you’ve not seen visible results from your search engine marketing efforts after several months of working on it, it is likely that you’re doing something wrong. Perhaps it’s time that you consider hiring a professional to find out what is the problem, fix it and start driving more traffic to your site. There’s no more guessing for you because an expert would know the special techniques and tools necessary so that your website will do well in the rankings game.
Can Top Spot Fix My Rankings If I Am Penalized By Google?
No one likes to be penalized by Google because it could kill your business. The consequences could range from a moderate to a severe drop in rankings. The worst scenario is being removed from Google’s Index. The good news is your site won’t get penalized or be removed from Google’s Index if you carry our safe or “white hat” optimisation.
But if you had to deal with a Google penalty as a result of Google’s search algorithm update, manual review or for some other reason, Top Spot can help fix your visibility in search results. We can conduct a complete review of your backlink profile. The backlink audit will show the bad links or spam links that harm your site. Then we can cleanup your backlinks and build stronger links to recover from Google’s penalty. In time, your site will climb up the SERPs again.
As your site is recovering, there are some things you can do to further help improve its visibility. Adding fresh content to your site is one good way to help its rankings. Google rewards quality site content with organic traffic but penalizes sites with poor content. Social media is one of the authority signals that Google looks at. The more people are engaged with your social media content, the better it will be for your site’s rankings. So, why not use social media, such as Twitter, Facebook, LinkedIn and Pinterest to share your site content. If you need help with social media marketing, Top Spot can also help you with this undertaking.
If you need help with search engine optimization and seo services Melbourne, please do not hesitate to call. We are ready to help you at a moment’s notice.
Call 1800 823 501 now and we can discuss how to make your business website get more leads, more business – and make you more money.